About the brand:
All in All Co. started in 2016 from a scrap of paper, a dream and a lot of frustration. Frustration about the current state of the planet and how fashion was dramatically contributing to it’s depletion, the more I looked into it the scarier it got. The stats were scary, fucking scary if I’m honest and I started thinking about how we could stop or at least slow down this fast fashion crisis. It was not an easy task and I’m not stupid, I know I could not solve it overnight in fact maybe never but I was ready to give it a red hot go.
This brand also came from another angle; I was sick and tired of seeing the same style of garment, slogan and big brand logos in the same stores. Also the female style garments were being represented with slogans such as ‘Fries over guys’ and ‘But first Pizza’, like really? I mean I do love pizza but…..I don’t know where I was going with this….. (Mmmmm Pizza)
Anyway so I decided enough was enough, instead of continuing to complain about it I was going to make an alternate for people, for the everybody’s. A garment 100% manufactured in Australia with certified organic materials with a cool as slogans that truly stand for something (Woohoo!) This was going to be so amazing…..
12 months of planning and about a million ‘Fuck this, it’s all too hard’ moments later All in All Co. was born. The name actually came from a love of the band Nirvana from a very young age, in their song ‘All Apologies’ Kurt sings a line ‘All in All is all we are’ and that has always been my favorite line in any song ever. To me I feel like the way he sings it and what I feel it means to is that everyone and everything being equal. We can only be ourselves, that’s all we can do.
We have developed T-shirts, Singlet, Crops, Jumpers and soon to be underwear all here in the land down under. We have a range of plain garments available, but also some bold arty garments for you little crazy bastards who like to make a statement.
We also promise to be transparent, you will find on our site our journey from start to finish, our prices including what we charge and what we make, our percentage to our amazing charity partners and also some cool as interviews with some pretty incredible people already doing amazing things.
Feel free to hashtag our tagline #wearestillhere, we all have a little rebel in us. That voice that says no that is not ok, I cannot ignore this, I cannot sit idly by and watch this happen. It is a call to stand up for what you believe, not what people tell you that you should believe in. We want to make a difference, we want to be the change, we are the future and we are not afraid.
Your cool friends in fashion,
All in All Co.